HELLO!
I’m María Madrid 🙂
Throughout my career, I’ve worked independently and collaboratively on diverse projects. As a multidisciplinary Freelance Designer in Madrid, I create digital products, user experiences, branding solutions, and communication strategies. I’ve also served as a communications manager at a social foundation in Madrid, overseeing communication strategy and branding.
Driven by my passion for design and advertising, I pursued studies in Madrid, Paris, and Buenos Aires, cultivating a robust foundation in these creative realms. A recent move to Dubai has presented fresh opportunities, inspiring me to embrace new challenges. I remain dedicated to freelancing, ensuring I stay abreast of the ever-evolving landscape of the dynamic design world.
Education
Design Systems Course
02/2022 – 02/2022
BY PACO LARA – LEAD DESIGNER – HANZO
Master’s in Digital Product & UX
09/2019 – 04/2020
DIGITAL INNOVATION CENTER, MADRID, SPAIN
Bachelor’s Degree in Advertising
09/2014 – 07/2019
FRANCISCO DE VITORIA UNIVERSITY, MADRID, SPAIN
Bachelor’s Degree in Design
09/2014 – 07/2019
FRANCISCO DE VITORIA UNIVERSITY, MADRID, SPAIN
International Exange Program for Bachelor’s Degree in Advertising
07/2018 – 12/2018
USAL, BUENOS AIRES, ARGENTINA
International Exange Program for Bachelor’s Degree in Design
09/2016 – 05/2017
ÉCOLE ESTIENNE, PARIS, FRANCE
work experience
Freelance Designer
08/2023 – CURRENT
«Casa Orellana» Restaurant
Design and layout of corporate website and management with marketing agencies for project management.
“El Escondite” Group
Created and developed the websites for two establishments within the “El Escondite” group, specifically “El Escondite de Villanueva” and “El Escondite de Chamartín”.
Gómez-Acebo & Pombo
Editorial design for their 2022 sustainability report. Supervised also texts and content.
Base Psicología
Worked on branding, branded content, designed their corporate website (UX/UI), and optimized it for search engines (SEO).
Communications Manager
03/2022 – 08/2023
Fundación Fernando Pombo
Responsible for designing, managing, and implementing the corporate and project-specific communication strategies, both online and offline. This included designing specific materials for their execution. Analyzed, implemented, and monitored KPIs for social media and corporate websites. Prioritized and organized tasks, planned and managed media communications, implemented ESG criteria and competitor benchmarking, and oversaw branded content. Analyzed the key achievements of various projects for award presentations.
Freelance Designer
09/2019 – 03/2022
Belvo
Designed corporate materials for various platforms based on their design system.
Devengo
Designed corporate materials for different platforms based on their design system.
Viva Marketing
Adapted the visual design for their corporate website to convey the message and goals. Organized content within it, improved the user experience, and selected visual materials. Created and designed corporate materials for B2B and B2C communications..
Sheridan Agencia Integral
Adapted the visual design for their corporate website to convey the message and goals. Organized content within it, improved the user experience, and selected visual materials. Created and designed corporate materials for B2B and B2C communications.
Shooting Arts – Productora Audiovisual
Worked on branding, created corporate materials, and designed their corporate website (UI/UX).
Adsis Santalucia
Advice and design of the communication of the different programs they carry out.
Juana Morelli
Definition of objectives. Qualitative research. Seo. Target audience definition. Creation of visual message and tone of voice. Concept creation and Storytelling. Information architecture and organization. Branding, tone of voice and corporate website.
Entendiéndonos
Definition of objectives. Seo. Target audience definition. Creation of visual message and tone of voice.
Concept creation. Information architecture and organization. Creation of corporate website.
Art director
02/2019 – 07/2019
GS BRAND, Advertising Agency
Creation and approach of campaigns along with final arts, as well as creation of storylines, editorials and videos.
Editorial Designer
02/2018 – 06/2018
Editorial UFV
Internship in the design and layout department of the Editorial de la Universidad Francisco de Vitoria, in which I made text and style corrections and created book covers along with posters for the promotion of these.